3Ball Productions, LLC, a leading reality television company producing such renowned shows as The Biggest Loser, recently relocated from their former 20,000 square-foot headquarters space at Raleigh Studios, and expanded to occupy a free-standing 37,300 square-foot warehouse in Redondo Beach.
Ross Weintraub, 3Ball’s Chief Operating Officer, explains “we were looking to create a casual and creative space. We’re a ‘sand and flip flop'; not a ‘wingtip and boardroom’ company.”
Having undergone an extensive warehouse-to-office conversion, the single-story warehouse required close collaboration with City of Redondo Beach’s Planning and Building & Safety Department. 3Ball’s new headquarters includes a private screening room, fifty edit bays, operable windows, abundant creative space including a large lunchroom and roll-up garage doors opening onto an outdoor landscaped patio.